Tourism NZ CAP Project
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Tourism NZ CAP Project
16 July 2013

We've been working with Tourism New Zealand's Business Events team for several years. Our latest project together, an online media campaign promoting the Conference Assistance Programme (CAP), has seen a 928% increase in visits to their CAP page. All top referral sites were sites their campaign featured on.

The CAP Media Campaign is aimed at encouraging New Zealanders, both locally and abroad, to bring their international conferences to New Zealand with the support of the Tourism New Zealand Business Events team and the Conference Assistance Programme.

Our team researched best mediums for their audiences, developed campaign strategy, designed creative and are managing execution. Stage 1 focuses on the online domestic market 'Host it at Home'.

Domestic & International Market





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